Hi! I'm Annie Li
Design influenced by journey across continents
Not a typical Product Designer
A decade in product design with an industrial design twist. I see challenges differently. At Fintech, I simplified a nightmare dashboard that cutsupport issues by 68%. Created a design system flexibleenough for six regulated markets. After redesigning our payment flow, we saw engagement jump 42% within the first month. Less design jargon, more actual solutions.
Millennials Onboarding
HSBC's cross-channel onboarding experience is designed to assist new-to-bank young millennials in completing their first money transfer smoothly and efficiently.
Investing Made Personal
An adaptive investment experience that makes HSBC's products more accessible to everyone, from first-time investors to market experts.
Supply Chain Management Platform
A smart workspace where retailers and brands can plan products together, seeing every step from idea to market in one clear view.
Telecom Web Portal
An intuitive digital hub that simplifies how businesses discover, buy and manage Cinnox's customer engagement solutions.
Pet Sitting App
A platform to get people to take care of your pet when you not available, or earn extra money with your love for animals.
I've partnered with diverse teams across corporations, agencies, software companies, and startups. My experience spans collaborations with marketers, product managers, fellow designers, and developers —building effective relationships that deliver results.
Annie is a forward thinking, customer centric designer, whose passion for UX research and design thinking drives everything she does. She has both great UI and UX skills, but her design thinking and customer focus is what makes Annie a key player in any design or cross functional team. She can manage multiple tasks, and stakeholders well, and combines business needs and requirements with customer needs effortlessly.
Kate Moorhouse
Annie was very knowledgeable about design, whether it came to visuals for the public website, emails or blog pages. She always acted professionally and delivered high quality work on time despite her and the other designer supporting all of the visual requests for APAC.
Jelyn Advincula
Annie quickly adjusted to changes in project briefs, mastered the QA processes, and her willingness to learn and take on new creative challenges is something to be desired in any professional. This mixture of process mastery and creativity, set a great example for team (and for any team, really)
