Hi, I'm Annie Li

I craft digital experiences that unite innovation, usability, and business strategy—shaped by a proven history with industry-leading brands.

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Millennials Onboarding
HSBC's cross-channel onboarding experience is designed to assist new-to-bank young millennials in completing their first money transfer smoothly and efficiently.
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Engage Funds Customers
Through providing personalized investment ideas, inspire customers into investing funds while providing step-by-step guidance on the newly designed funds platform.
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Pet Sitting App
A platform to get people to take care of your pet when you not available, or earn extra money with your love for animals.
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Public Website & Online Store
Introducing a brand new website to showcase Cinnox products and provide customer engagement and analytics. With dashboard capabilities, customers can easily purchase and manage products and solutions.
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Supply Chain Management Platform
CBX facilitates a digital and visual process for retailers and brand manufacturers to create a transparent and collaborative workflow, ensuring that their goods and services are effectively prepared and suitable for the market.

What other people say

Annie is a forward-thinking, customer-centric designer, whose passion for UX research and design thinking drives everything she does.
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