Currently in Canada,

Studied and worked in Germany and Hong Kong.

Hello, I'm Annie - a product designer, behavioral researcher, and problem solver based in Hong Kong. Originally from Hunan, China, I studied in Kiel, Germany, where I learned firsthand how cultural and social influences shape our perspectives. Being exposed to different perspectives taught me the importance of being open to change and fresh ideas.
My passion for psychology and design began in elementary school and led me to study industrial design. I became fascinated with understanding how people think, feel, and behave, and how products can enhance their lives.

Previously, I worked as a UX designer at HSBC Public Website team, where I contributed to and described design patterns, and created cross-channel journeys to onboard new customers and improve customer engagement. Before that, I led user research across 8 markets and managed website and online store development at M800, and co-led the design system and style guide for web and mobile at CBX Software.
Throughout my career, I've helped startups like Wangwangda and established brands create world-class digital experiences.

Thank you for taking the time to learn more about me.

My Career so far

UX Designer with 10+ years of experience creating impactful, user-focused solutions for financial services, SaaS platforms, and cloud systems. Skilled in designing scalable systems, data-informed interfaces, and workflows that drive measurable outcomes. A certified PMP with expertise in managing complex design projects and fostering inclusive design practices.

Interaction Design
Information Architecture
Accessible Design
Visual Design
User Research
Design System
XFN
PM
  • UX Consultant
    February 2023 – Present
    • Delivered digital design and branding projects for startups and enterprise clients, projects spanning from a pet-sitting app to the localization of a Japanese cognitive care brand.
  • Digital UX and Visual Designer, HSBC Bank
    June 2018 – February 2023
    • Designed Banking 2.0 systems deployed in 62 countries, enhancing design consistency and reducing research costs by 90%.
    • Developed and implemented reusable design systems, reducing feature delivery timelines by 40%.
    • Established and managed a centralized user research hub to streamline insights and improve cross-team collaboration.
    • Transformed digital onboarding for 39M users, increasing engagement by 24.5% and ensuring accessibility compliance.
    • Facilitated workshops to align cross-functional teams, integrating business objectives into user-centric design solutions.
  • Project Manager, M800 Limited
    January 2017 – December 2017
    • Led the redesign of responsive web and enterprise dashboards, achieving a 30% usability improvement.
    • Conducted usability testing for SDK modules and integrated feedback from eight global markets into rapid design iterations.
    • Collaborated with stakeholders to formalize scopes of work, ensuring project alignment and timely delivery.
  • UI/UX Designer, CBX Software
    October 2014 – January 2017
    • Designed and delivered enterprise web and mobile applications, including a real-time data inspection app to streamline workflows.
    • Built a design system from the ground up, enhancing scalability and consistency across platforms.
    • Supported marketing initiatives by creating visually engaging assets for online and offline campaigns.

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I design to delight

The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there. And details are what actually make our app stand out from our competition.
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